If you’ve ever owned a company, you’ve heard this before. Few things determine the value of your company more than growth.
Growth:
The Sole
Determinant of Your
Company’s Success
Growth fixes all things
If you’ve ever owned a company, you’ve heard these sayings before. Few things determine the value of your company more than growth. And without eventually selling, there is no way your lights will stay on.
Case-in-point: any entrepreneur that has raised money can attest to the fact that metrics such as active users, MRR, or retention are the SOLE DETERMINANTS of success in the eyes of venture capitalists.
Yet in 2024, growth is different than it was in previous years. Phrases like “growth hacking” or “performance marketing” are now old. Your company is no longer differentiated by utilizing them. Rather, they are expected. It’s a new minimum bar, and it is higher than it has ever been before.
When is the last time that you looked at your growth and could confidently say that it separates you from the pack?
At JUICE, growth is in our DNA
In the last few years we’ve helped companies
- We’ve helped scale companies from $300 in revenue to $1.8M in just one year.
- We helped a company launch and break $1m in revenue (yes, one million!) in just 18 days.
- We’ve made products go viral from 0 to 30M+ views.
- We’ve helped clients raise over $7M on crowdfunding projects worldwide.
- We’ve sold out conferences with tickets that cost $10,000 per person.
- We’ve helped clients raise over $50M of follow-on funding from top VCs in the last year.
Why Most Companies
Fail to Separate Themselves from the Rest
from the Rest
Unfortunately, through no fault of their own, most companies fail at growth because they follow a common pattern.
Let’s say you’re ready to blow up with paid acquisition. What do you actually… do?
Well, you could start out running some campaigns by yourself to test the waters, and a lot of folks do. It’s a logical move. You are smarter than the average bear, after all, and maybe you’ll be able to pick it up pretty quickly.
It’s a mistake made by a good chunk of founders. The problem is that people often think Facebook marketing is a more advanced version of “boosting posts.”
In reality, there’s a lengthy set of things you need to know,
SUCH AS:
- What strength of lookalike audience can I expect based on my current customer volume? What does it take for a lookalike audience to work?
- What are the exact points in my acquisition funnel that map to Facebook’s main standard e-commerce events, and which events have enough conversion volume for effective retargeting? Why does this matter?
If those were questions that you didn’t think to ask or can’t answer, then you’re probably going to lose money. Being able to answer those questions doesn’t even guarantee success; it just means that your campaigns won’t immediately fail.
Let’s say that you do put in the time to understand the general setup and structure of campaigns. Perhaps you even invest some marketing dollars to make some headway on that steep growth curve.
At that point, you still have to compete with ad agencies bidding for the exact same audiences that you are. The difference is that whoever you are competing against will already have the insight and experience they accumulated from spending $100k+ (and in our case, much more) across many different verticals, including yours.
Well, I’ll just hire an agency then! That’s what YOU GUYS ARE RIGHT?
We’re going to let you in on a little secret.
We hate agencies, and it’s one of the reasons we started JUICE.
JUICE was started by a team of serial entrepreneurs whose specialty is in growth. We’ve hired agencies at various points with our past companies, and needless to say we were not impressed.
What we found (and also heard time and time again when working with companies) is that most agencies consist of people who have very little experience outside of working at an agency.
You end up working with a marketer (entry-level, often right out of college) who knows how to run Facebook ads in a very formulaic way. They utilize this formulaic strategy among all of their accounts, perhaps with some success in the short run. This is a very cheap strategy for the agency, and it’s why they choose this formula every time.
Now, often working with an agency is preferable to running acquisition on your own, as agencies won’t suffer from the pitfalls we mentioned earlier.
However, the problem with using a typical agency for growth is that the “formula” for success is always changing. Competition is fierce, and in many aspects, acquisition is a zero-sum game.
When it comes to the most important part of your business, you don’t want to work with a typical “agency.”
You don’t want someone whose expertise is simply “running” Facebook ads. You want someone whose expertise is growth, and specifically growing all types of companies.
The JUICE Difference
We’re meticulously data-driven. We test everything and let the analytics inform our actions. We’re obsessed with underpriced attention.
For example, last year when marketers shied away from platforms like Snapchat, we doubled down and saw up to 60x RoAS (Return on Ad Spend) for our campaigns. This pattern of looking where others don’t see opportunity is what enables us to offer our clients’ unparalleled results.
Here are some other things that set us apart from typical “agencies.”
Many members of the JUICE team have started their own company before.
Proprietary JUICE playbook that takes the most successful strategies across our client portfolio and constantly rotates them.
50+
cumulative years of experience in customer/user acquisition
4.5m
average total ad spend experience per JUICE marketer.
RSVLTS
The online apparel and lifestyle brand wanted to make a big splash for Black Friday so it used Facebook’s campaign budget optimization and dynamic ads for broad audiences, achieving a 7X return on ad spend.
Record-breaking results:
- 7X return on ad spend
- 2,600 sales over 6-day campaign
- 3.5X number of Black Friday sales year over year
- 1,000 purchases on Black Friday alone
Popsigns
The sign-making company saw a significant improvement in its return on ad spend – as much as 79X on some ads – by using Facebook Custom Audiences, lookalike audiences and retargeted ads.
Popsigns knew that Easter is an important holiday for its primary customers. So, the company decided to partnered with JUICE, a digital marketing agency, to launch a campaign to reach new customers and increase sales.
- 79x return on ad spend for some ads
- 24.7x overall return on ad spend
CUDDLY
JUICE’s helped a leading platform, which raises funds for rescue animals, scale up their fundraisers using customised ads – resulting in a 4.28 -times increase in conversions.
The campaign helped CUDDLY drive more donation purchases for rescue animals at scale. Results based on reporting data from Facebook Ads Manager showed a:
- 4.28x increase in conversions
- 27,983 purchases driven
Should You
Work with JUICE?
Because we give our clients an incredible amount of attention, we do have some selection criteria when deciding to work with clients.
- You should (ideally) already have 100+ customers. While we do work with some companies from the very start, you will get the most value from JUICE if you already have some traction. This means that we can spend more time focused on growing your company and less time on helping you get initial traction.
- You have a good idea of your unit economics. You should have a good idea of basic metrics like COGS (cost of goods sold), CAC (customer acquisition cost), and AOV (average order value). Obviously, these will change once we start working together, but you should have a rough idea of these metrics’ current values.
- You should already have a smooth fulfillment process with little-to-no inventory issues. This is really, really important. There’s nothing that kills a company’s brand quicker than poor fulfillment and customer service. Your fulfillment process should be smooth and your inventory should be well-stocked, in the event that we start with a bang.
With JUICE, our Facebook campaign resulted in record-shattering success for our brand during the holidays. Our year-over-year Black Friday sales increased by 3.5X and represented by far the single biggest sales day in the history of RSVLTS. Similar success was achieved with Cyber Monday and subsequent sales as well.
Chris B.
Being able to reach more people with our product means that we’re bringing more smiles to our customers and their tribes, which is the biggest payoff we could achieve. As long as we continue to see profitability in our campaigns, Facebook will be a big part of our marketing engine.
Sam Gualtieri
Since moving our account over to JUICE as our new agency partner, our business has grown over 348% year over year. Their efforts to optimise our results and remain focused on our KPIs as we continue to invest more ad spend with them have been fantastic! Their communication and desire to collaborate has worked very well for our team.
John Hussey
