[solidcore]’s
Success With JUICE
[solidcore] partnered with JUICE to profitably drive a 2,084.7% improvement in ROAS in conversions at scale on Meta and Google, increasing studio memberships and class purchases.
[solidcore] is a high-intensity, low-impact full-body workout on a pilates-inspired reformer.
Here’s What We Did
- Led the initiative for implementing conversions API to ensure best practices in data passback, including offline sales.
- Implemented a full-funnel campaign strategy from ad lift, site traffic, lead generation, and sales.
- Robust creative performance A/B tests to understand geo-specific needs for messaging.
%
Increased ROAS
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Increased purchase volume
%
Scaled spend
%
Increased Average Order Value
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Success With
JUICE
Turning Views Into Memberships
- Use of geo-optimized creatives led to improved campaigns, especially in the case of new market activations.
- Use of various first-party audience segmentations of high-value members increased qualified website traffic and memberships.
- Continuous messaging, creative, and product testing increased average order value, impacting positive ROAS trends.
- Finding ideal members in a competitive market on Meta and Google required usable first-party data for audience modeling, clear messaging, and a full-funnel marketing strategy approach.